of people read reviews before choosing a local business.
BrightLocal, Local Consumer Review Survey 2026
I'm Jayden. I build websites that get small businesses around Edmonton more calls and bookings. You get a free demo first.
Try it
A first sketch of your site, built as you type. Your demo is tailor-made around your brand: your colours, your photos, your services.
The sketch uses an example name and stock photos.
Ask for my free demoWhat it's worth
What the research says, then what it means for your business.
of people read reviews before choosing a local business.
BrightLocal, Local Consumer Review Survey 2026
now ask ChatGPT or other AI tools for local recommendations, up from 6% a year earlier.
BrightLocal, Local Consumer Review Survey 2026
more visitors reached the contact form on lead sites when the mobile site got just 0.1 seconds faster.
Google, 55 and Deloitte, Milliseconds Make Millions (2020)
Three numbers you already know. The total updates as you go.
| Worth a year | |
|---|---|
| One new customer | |
| Just 1 extra customer a month | |
| 3 extra customers a month |
Each new customer is counted for their first 12 months with you. An estimate from your numbers, not a promise. Reviews, a fast site and one-tap booking are how the extra customers find you.
Answer six quick questions. You'll get a score and the first things I'd fix.
| Your Google Business Profile is claimed and filled inHours, photos, services and your service area. | |
| You've had new Google reviews in the last 3 months74% of people look for reviews that recent (BrightLocal 2026). | |
| Your site loads fast on a phoneMost of your visitors are on their phone, often in a hurry. | |
| People can call or book in one tapA phone number buried in the footer loses people. | |
| Your site lists each service and the towns you coverThat's what Google matches searches like "plumber Spruce Grove" against. | |
| ChatGPT mentions you when asked for your trade in your town45% now ask AI tools for local recommendations (BrightLocal 2026). Try it. |
What I'd fix first
An assistant on your website that answers questions, takes job details and books people in, day or night. Set your numbers.
| A month | |
|---|---|
| Messages coming in | |
| Ones that wait for you now | |
| Routine questions it could answer | |
| Your time saved |
An estimate from your numbers. The assistant is set up with your real answers, and you stay in charge of what it says.
The work
Drag across. On the left, the kind of site a lot of good shops still have. On the right, the demo I built for it, with a booking flow, a damage check and video.
Each one fixes a real way the old site was losing customers.





Concept demos for made-up businesses, so you can picture your own.
Quality check
Every demo is tested against the Cairn knowledge bank, a library of design rules and layouts drawn from award-winning websites. If something falls short, I fix it before it reaches your inbox.
Free website check
Type in your website. I'll look at your speed on phones, how you show up on Google, and the first things I'd fix, and send it back to you. Free, no strings.
What you can count on
I build a demo of your new site first. If you don't love it, you owe nothing.
You talk to me from the first email to the finished site. I answer my own email, quickly.
No jargon, no pressure, no surprise fees.
It's your website. If you ever want full control of it, it's yours.
I'm in the Edmonton area and work with businesses around Stony Plain, Spruce Grove, St. Albert and Edmonton.
Build your quote
| What I do | Good if | Add |
|---|---|---|
| A new websiteDesigned for your business, fast on phones, built to get calls. You see a free demo first. | Your site is old, slow or hard to use on a phone | |
| Google Business ProfileClaimed, filled in and kept up, so you show up on the map. | You don't appear on Google Maps, or the info is out of date | |
| Local SEOYour services and towns on the page, speed fixes, and the technical setup that helps Google and AI tools understand your business. | People search for your trade and find someone else | |
| Review requestsA simple way to ask happy customers for a Google review after each job. | You have great customers but few recent reviews | |
| Online bookingCustomers pick a time that works, right from your site. | You spend a lot of time on the phone setting appointments | |
| AI assistantAnswers questions, takes job details and books people in, even after hours. | You miss calls while you're working | |
| Ongoing careHosting, updates and changes whenever you need them. You just email me. | You'd rather not deal with any of it yourself |
The process
I check how your business shows up online today: your site, Google, phones.
A real version of your new site, free, so you can see it before deciding anything.
If you like it, I set it up and look after it. Ask me for a quote.

Outside of work
I'm Jayden, 20 years old and the one person behind Cairn Studios. I was born and raised in the Edmonton area. When I'm not building websites, I'm usually travelling or out on a hiking trail.
A cairn is the stack of stones that marks a trail so the next person can find their way.









FAQ
It depends on what your business needs. A one-page site and a site with booking and an AI assistant are very different jobs, so every quote is custom. The demo is free, and you only pay if you love it.
You'll usually see your free demo within a few days. Once you're happy with it, I'll give you a timeline for going live with your quote.
Not much. Your logo if you have one, a few photos of your work, and the services you offer. No good photos? We'll sort it out together.
Yes. Sometimes a few fixes are all it needs. Start with the free website check and I'll tell you honestly whether to fix it or start fresh.
Nobody can honestly promise the top spot. Every site I build is fast, works well on phones and has the setup Google looks for. I can also set up your Google Business Profile and local SEO.
Yes. It's your website. If you ever want to move it somewhere else, I'll hand over everything you need.
I can host it and handle updates and changes for a monthly fee, so you just email me when you need something. Or you can take it and run it yourself.
No. Everything can happen over email, or by phone if you prefer. If you'd like to meet, just ask.
Get in touch
Tell me a little about your business. I answer my own email, quickly.